Social Media Site Marketing: Talk With Consumers, Not At Them

Content by-Blaabjerg Bertram

The rules and options in social media marketing are hazy to say the least, but it is up to you to focus on high-quality media that brings in genuine traffic. Try not to flood the Internet with mindless videos or silly prose as you try to build your brand. The best way to go about using powerful media is by understanding your targeted audience and following some of the advice that will be discussed in the article below.

Utilizing a Twitter account could be very beneficial to creating business contacts. When used correctly, Twitter is a great way to engage hundreds, or even thousands, of potential customers into reading your news updates and press releases. Take the time required to learn about using keywords, hashtags, and everything else there is to know about Twitter.

Take Recommended Browsing to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.

Add buttons to your social media profiles everywhere, as well as an RSS feed of your updates if you wish. These steps should be taken on your blog, website and emails. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.

Do not overwhelm your social media followers with too many posts. Post up to three times each day, but no more. Your customers will feel overwhelmed if you're posting constantly, and they'll have trouble finding what they actually came there to read. Only post the most important bits of information that your customers will want to know. After three postings in a day then stop and wait till the next morning.

You really have to remember to respond to comments and reviews as fast, and as professionally, as you can. While it may seem like a small gesture, this could easily make or break your social media campaign. You will want to pay special attention to negative postings from readers and respond to them right away. If you don't, your reputation WILL be harmed. At the same time, a prompt and appropriate response could actually turn the comment into something positive.

Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.





Before any content is posted on the site of your business, it should be approved by you or another person with clear authority in the matter. If you make a typo by mistake that comes off as rude or vulgar, your content could quickly go viral. Though your notoriety will surely increase, you may not desire the attention you receive.

One technique that many social media marketers use is advertising with strange images that have been heavily Photoshopped. The more intriguing an image, the more likely it is that someone will click on it. Once they are drawn to your ad, they are more likely to go to your business and spend money.

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People are more interested in a blog when they can comment on it. The most beneficial part of this is that it can be done without having to divulge personal contact details. You can let readers post comments, but you need to monitor the comment feed. Be vigilant about deleting rude and offensive comments that make it harder to build an open, civil dialogue.

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Make sure your blog posts contain some visual entertainment. Nobody is interested in endless lines of words that do not incorporate any images. Introduce interesting elements like graphics, video content or even music. On the other hand, don't make it that the only thing seen on your page is graphics.

Before you build a presence for your business on Facebook or other social networking sites, take a look at what your competitors are doing on these sites. When you go over their pages, you can figure out what works, and what isn't going to work. Design your page to be as unique as possible while, at the same time, appealing to a wide audience.

To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people's ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website.

When doing social media marketing, it's critical that all your ads are in a visible spot. Unless your ad is placed in a prime location, it may be absolutely worthless.

For successful social media marketing, you should open a Facebook page for your business. Facebook is an important social medium that can reach many networks of potential customers, and by encouraging people to "friend" your business or offering hints or discounts on your page, you can reach fans that otherwise may not know your business exists.

You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.

By using Social Media Marketing, you get a lot of the rewards without almost any cost at all. You can instead focus on providing high-quality audio and video clips for your target audience. With the large number of websites that are available, it will be only a matter of time before you have a core base of customers that you can expand on.